Conscious Capitalism Book by John Mackey and Raj Sisodia | PDF Free Download

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Conscious Capitalism PDF Download

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About Conscious Capitalism:

Conscious business enterprises and people sometimes referred to under the label of Conscious Capitalism are those that choose to follow a business strategy, in which they seek to benefit both human beings and the environment at the same time. This book was written by John Mackey. Conscious Capitalism is an evolving paradigm for business that simultaneously creates multiple kids of value and well being for all stakeholders include financial, physical, ecological, social, cultural, emotional, ethical and even spiritual. The new operating system for business is in far greater harmony with the ethos of our times and the essence of our evolving beings, according to John Mackey he wrote in his book that Conscious capitalism is like liberating the heroic spirit of business. Conscious capitalism promotes a business culture that embodies trust, accountability, caring, transparency, integrity, and loyalty. The management ideal of Conscious Capitalism contains four key elements of decentralization, empowerment, innovation and collaboration. Above all this, Business practice relies on careful attention to four tenets includes higher purpose, core values, stakeholder integration and conscious culture and management. A conscious business seeks to benefit both the external livelihood as well as the internal lives of its shareholders and employees. Furthermore, the business seeks to benefit all stakeholders including manufacturers, affected communities, and humanity at large. Many conscious businesses choose to use their resources to benefit social and environmental programs that are not directly related to the creation and distribution of the product and service. A conscious business will donate employee paid time, money and products towards various non-profit organizations. Sometimes a conscious business will create a foundation, which works with a particular cause. Also, some conscious businesses will become involved with social and political campaigns to protect the environment, animals and people. A conscious business will sometimes work closely with suppliers in either a framing or manufacturing community in a developing country, and help to develop the community economically and replenish it environmentally.

About John Mackey:

John Mackey was born on 15th August, 1953. He is an American businessman. He is the current CEO of whole foods market, which he co-founded in 1980. Mackey is a strong supporter of free market economics, has strong anti-union views, and co-wrote the bestselling book Conscious Capitalism, which was released in 2013. He is one of the most influential advocated in the movement for organic food. Mackey was named the 2003 Ernst and Young Entrepreneur of the Year, and one of the top 30 CEOs in 2007 by Barron’s magazine. In May 2008, he received an honorary bachelor’s degree from Bentley College.

 

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