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About The Innovators Dilemma:
The Innovators Dilemma was first published in 1997. It is written by well known Harvard professor and businessman Clayton Christensen. In this book he demonstrated how successful, outstanding companies can do everything right and yet lose their market leadership or even fail, as new, unexpected competitors rise and take over the market. Christensen argues that following principles that incumbents must address that includes resource dependence, small markets struggle to impact an incumbent’s large market, disruptive technologies have fluid futures, incumbent organizations value is more than simply their workers, it includes their processes and core capabilities which drive their efforts, Technology supply may not equal market demand. The attributes that make disruptive technologies unattractive in established markets often are the very ones that consisted their greatest value in emerging markets. Shortly after the release of the book Christensen received the Global business book award for the Innovators Dilemma and The Economist named it as one of the six most important books about business ever written. The Innovators Dilemma proved popular, not only it was reprinted, but a follow on book entitled the innovator’s solution was published. In this book Christensen introduces his seminal theory of Disruptive innovation that has changed the way managers and CEOs around the world think about innovation. The innovators dilemma describes a theory about how large, outstanding firms can fail by doing everything right. In this book Christensen describes companies whose successes and capabilities can actually became obstacles in the face of changing markets and technologies. He describes two types of technologies one is sustaining technology and other is disruptive technology. Sustaining technology is the technology that improves product performance. These technologies can improve the quality of product that has an established role in the market. Disruptive technologies occur less frequently, but when they do, they can cause the failure of highly successful companies who are only prepared for sustaining technologies.
About Clayton Christensen:
Clayton Magleby Christensen was born on 6th April, 1952. He is an American Scholar, educator, author, business consultant and religious leader who currently serves as the Kim B. Clark professor of Business Administration at the Harvard Business School of Harvard University. He is best known for his theory of disruptive innovation. He first introduced in his first book, The Innovator’s Dilemma which has been called the most influential business idea of the early 21st century.
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